Background: Traditional financial marketing has relied on a single product focus when promoting loans. Each loan offer (such as auto loans, home equity, credit cards, and personal loans) conveniently came in its own individual campaign packaging. If you wanted to promote something from disparate categories you had to send out an individual product offer.
The Current Challenge: The problems with the current approach are many. For one, it’s costly to send an offer on each product. Secondly, more offers sent lead to higher consumer fatigue. Your offers just don’t resonate anymore and are likely ignored.
Finally, no one can accurately determine in advance which loan the consumer wants at any particular time. You might have just sent an auto loan offer at the exact time they we actually looking for a home equity loan.
The Solution: Build a system that allows the marketer to present multiple pre-approved products, all at once, in the same campaign, in real time… thereby saving time, money, reducing consumer fatigue AND increasing response rates. This is exactly what The Loan Generator does.