Mobile is still booming. People now spend more time on their smartphones than on their desktops and laptops combined. And the gap is widening. We are now officially past the … Read More
Cracking the Millennial Code
Guess what marketing strategy would get Millennials to switch to your financial institution? Go ahead. Guess. Would you need to build more branches? Hire more staff? A slew of marketing … Read More
Speak their language and their channel. 3 keys to Generational Marketing.
Let’s open up with a big caveat. Grouping any person into a category can be dangerous. Broad conclusions like Millennials are glued to their phones, Boomers are brand loyal, and … Read More