The How to BE Points of Customer Service Improvement Programs
Too often we spend obscene amounts of money acquiring new customers and then cut corners once we have them. Improving customer service is more vital than customer acquisition and costs … Read More
6 Steps to Targeted Marketing for Your Marketing Strategy
The advantages of targeted marketing seem self-evident, yet many companies still use advertising strategies that would only be current in an episode of Mad Men. Too often in marketing strategy … Read More
5 Myths about Marketing Loans on Mobile Platforms
The latest change is here for marketing loans on a mobile platform, and it’s a good one. Let’s take this change and view it through the lens of the consumer. … Read More
Is Your UX Driving Your Mobile Users Crazy?
There’s a lot of mobile user angst out there with mobile apps. If you don’t know definitively that you are NOT driving your mobile users crazy with the user experience … Read More
Mistakes Not to Make in ROI Reporting
Weeks ago I was having lunch with a young colleague. He was beaming. The young man gleefully announced that his latest marketing campaign got him $140,000 in new business and … Read More
What the Heck is Loan Generation Anyway?
Imagine a marketing program that tells you the customers that qualify for loans. All loans. Auto, home, credit cards and personal loans would be made available to the right customers. … Read More
How to Be There When They Want a Loan
A big challenge for any financial institution’s direct marketing strategy is to knowing how to be there when your people want a loan. Your best loan prospects might be shopping … Read More
Loan Generation: Increasing Your Portfolio for These 5 Loans
What financial institution ISN’T interested in increasing their loan portfolio? Pretty much none of them—at least not if they want to stick around! For everyone else, that means there is … Read More
The Content Game Plan — Creating the Perfect Content Marketing Strategy
Who needs a content strategy? You do. Seriously. For many companies, content marketing has become the link between brand awareness and lead generation. If you can nail it, … Read More