No matter the size of an organization, everyone is searching for the perfect formula: The one that will grow their customer base and their ROI. Honestly, a company that isn’t … Read More
The Value of Brand Values
Who are you and what do you stand for? There is nothing more important for a business than knowing who they are. I’m using “who” because that’s how a … Read More
Highly Recommended – Growing through referral incentives.
Incent, incent, incent. And after that, try using an incentive. In our over-cluttered, over-informed world, one of the best ways to grow it through referrals. If you think that think … Read More
Come together: Omni-channel marketing with meaningful content
There is a very smart person at Dominos. The pizza chain that made its mark with quick delivery is now getting recognition for quick ordering. Their users who have already … Read More
Going Mobile: Tips on reaching consumers when they’re on the go.
Mobile is still booming. People now spend more time on their smartphones than on their desktops and laptops combined. And the gap is widening. We are now officially past the … Read More
Let’s get personal – creating a unique and individualized consumer experience
Relevance. If you remember one word from the next few paragraphs, remember this: relevance. The User Experience on the Internet is tracked, and that information is used. The web, … Read More
Cracking the Millennial Code
Guess what marketing strategy would get Millennials to switch to your financial institution? Go ahead. Guess. Would you need to build more branches? Hire more staff? A slew of marketing … Read More
Where Does the Consumer Experience Stop? Where Does it Start?
Too often we think of the consumer experience in the context of our world, not in the world of our patrons. This kind of myopic thinking can lead to a … Read More
Same Banking Services, Fewer Pixels
A wise man once said, “Today is so yesterday.” In the ever-changing world of technology, those words couldn’t be truer. In this arena, the only constant is change. Compared to … Read More
Getting (and Keeping it) Personal at Financial Institutions
In 2002, the futuristic thriller Minority Report predicted the world where with a subtle retina scan would allow retailers to offer their customers personalized discounts based on their purchase history. … Read More