Mobile is still booming. People now spend more time on their smartphones than on their desktops and laptops combined. And the gap is widening. We are now officially past the … Read More
Let’s get personal – creating a unique and individualized consumer experience
Relevance. If you remember one word from the next few paragraphs, remember this: relevance. The User Experience on the Internet is tracked, and that information is used. The web, … Read More
The Perfect Marketing Budget in Three Steps
In the world of branding and financial marketing, you have to spend money to make money. But how much to spend? Where do you spend it and how do you … Read More
Speak their language and their channel. 3 keys to Generational Marketing.
Let’s open up with a big caveat. Grouping any person into a category can be dangerous. Broad conclusions like Millennials are glued to their phones, Boomers are brand loyal, and … Read More
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