5 Myths about Marketing Loans on Mobile Platforms
The latest change is here for marketing loans on a mobile platform, and it’s a good one. Let’s take this change and view it through the lens of the consumer. … Read More
What the Heck is Loan Generation Anyway?
Imagine a marketing program that tells you the customers that qualify for loans. All loans. Auto, home, credit cards and personal loans would be made available to the right customers. … Read More
How to Be There When They Want a Loan
A big challenge for any financial institution’s direct marketing strategy is to knowing how to be there when your people want a loan. Your best loan prospects might be shopping … Read More
Loan Generation: Increasing Your Portfolio for These 5 Loans
What financial institution ISN’T interested in increasing their loan portfolio? Pretty much none of them—at least not if they want to stick around! For everyone else, that means there is … Read More
The Content Game Plan — Creating the Perfect Content Marketing Strategy
Who needs a content strategy? You do. Seriously. For many companies, content marketing has become the link between brand awareness and lead generation. If you can nail it, … Read More
Let’s Grow – And let’s start using strategy to get there.
No matter the size of an organization, everyone is searching for the perfect formula: The one that will grow their customer base and their ROI. Honestly, a company that isn’t … Read More
The Value of Brand Values
Who are you and what do you stand for? There is nothing more important for a business than knowing who they are. I’m using “who” because that’s how a … Read More
Highly Recommended – Growing through referral incentives.
Incent, incent, incent. And after that, try using an incentive. In our over-cluttered, over-informed world, one of the best ways to grow it through referrals. If you think that think … Read More
Come together: Omni-channel marketing with meaningful content
There is a very smart person at Dominos. The pizza chain that made its mark with quick delivery is now getting recognition for quick ordering. Their users who have already … Read More
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