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Category Archive

6 Steps to Targeted Marketing for Your Marketing Strategy

The advantages of targeted marketing seem self-evident, yet many companies still use advertising strategies that would only be current in an episode of Mad Men. Too often in marketing strategy … Read More

Mistakes Not to Make in ROI Reporting

Weeks ago I was having lunch with a young colleague. He was beaming. The young man gleefully announced that his latest marketing campaign got him $140,000 in new business and … Read More

What the Heck is Loan Generation Anyway?

Imagine a marketing program that tells you the customers that qualify for loans. All loans. Auto, home, credit cards and personal loans would be made available to the right customers. … Read More

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