The advantages of targeted marketing seem self-evident, yet many companies still use advertising strategies that would only be current in an episode of Mad Men. Too often in marketing strategy … Read More
Mistakes Not to Make in ROI Reporting
Weeks ago I was having lunch with a young colleague. He was beaming. The young man gleefully announced that his latest marketing campaign got him $140,000 in new business and … Read More
What the Heck is Loan Generation Anyway?
Imagine a marketing program that tells you the customers that qualify for loans. All loans. Auto, home, credit cards and personal loans would be made available to the right customers. … Read More